About Us

The picturesque valley of Grabouw, near Cape Town, provides the perfect location amongst its apple orchards for us to produce high quality fruit juice concentrates, for this is the heart of South Africa’s prime apple and pear producing region and the source of a major portion of the country’s apple crop.

The organization’s operations were originally established in the 1970s and the company is now co-owned by Appletiser South Africa (Pty) Ltd, a subsidiary of Coca-Cola Beverages Africa (Pty) Ltd and a consortium of apple- and pear producers in the greater area. We maintain a special partnership with our shareholders, who respectively act as both customer and suppliers.

AFP’s has kept pace with the most modern processing equipment and techniques, keeping our plant at the forefront of fruit processing in the world. In excess of 70,000 tons of fruit are transformed annually into high quality fruit juice concentrates. In our continued strive for excellence, AFP maintains a network of technological support from Europe, which also benefits our own creation of skills through a continual focus on training.

Our quality-driven culture enables us to meet the stringent demands of both local- and international customers. We are dedicated to delivering quality products and exemplary customer service to exceed the high standards expected by our customers.